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In terms of oculus app content, we’re familiar with the Oculus storefront and its strict curation. This is the way we ensure the quality of apps and games high, and prevent poor-quality apps from getting past. This makes it more difficult for independent developers to create their VR content on Oculus.
To combat this issue, Oculus recently introduced a brand new program called “App Lab” to give independent developers a place to publish their VR content without going through the rigorous curation process of the Oculus storefront. The App Lab is similar to the normal Oculus storefront in that you can browse and install apps the same way you would on a traditional virtual storefront, but it’s not as well-curated.
If your app performs well in the App Lab, it might be promoted to the official Oculus storefront where it can be more visible and reach an even larger audience. However, this isn’t based solely on the number of downloads but also on other factors like retention metrics along with long-term profitability, development team, etc.
App Lab is a great way to experience the full range Oculus Quest applications. There are many interesting games and experiences including popular non-games like Tilt Brush which turns your headset into a virtual art studio. Quill Theater is a cool VR media app that showcases amazing animations and films made by the community.